Archive for the 'Virtual Worlds' Category

Understanding Consumptive Behavior in Second Life

Wednesday, December 5th, 2007

My final paper for Prof. Holbrook’s course on consumer behavior at CBS is completed. You can download it here if you are interested: Cocciolo, A. (2007). Marketing in the Virtual World: Understanding Consumptive Behavior in Second Life.

Consumption in Second Life

Monday, November 5th, 2007

I am currently working on a project for the Consumer Behavior course I am taking at Columbia Business School which looks to understand the factors that influence consumption in Second Life. Unfortunately, I have no data yet (this should be the mantra for all research projects related to Second Life!). However, with some hard work […]

Second Look

Sunday, May 6th, 2007

I thought I would share my project for Prof. Kinzer’s course on the Possibilities of Virtual Worlds. The name of the project is Second Look, which is a research platform for Second Life. Between the NED project that Matthew is leading up, and the smarter survey tool that Nabeel is heading up, surveys have been […]