My final paper for Prof. Holbrook’s course on consumer behavior at CBS is completed. You can download it here if you are interested: Cocciolo, A. (2007). Marketing in the Virtual World: Understanding Consumptive Behavior in Second Life.
Archive for the 'Virtual Worlds' Category
I am currently working on a project for the Consumer Behavior course I am taking at Columbia Business School which looks to understand the factors that influence consumption in Second Life. Unfortunately, I have no data yet (this should be the mantra for all research projects related to Second Life!). However, with some hard work […]
I thought I would share my project for Prof. Kinzer’s course on the Possibilities of Virtual Worlds. The name of the project is Second Look, which is a research platform for Second Life. Between the NED project that Matthew is leading up, and the smarter survey tool that Nabeel is heading up, surveys have been […]