Consumption in Second Life

I am currently working on a project for the Consumer Behavior course I am taking at Columbia Business School which looks to understand the factors that influence consumption in Second Life. Unfortunately, I have no data yet (this should be the mantra for all research projects related to Second Life!). However, with some hard work over the next few weekends, I will by the end of the semester.

Second Look

I thought I would share my project for Prof. Kinzer’s course on the Possibilities of Virtual Worlds. The name of the project is Second Look, which is a research platform for Second Life. Between the NED project that Matthew is leading up, and the smarter survey tool that Nabeel is heading up, surveys have been on my mind!

To use Second Look, drop the Second Look plaque onto your space in Second Life, and click on it to begin designing the survey. After you have designed your survey, users can click the plaque and begin taking the survey. The owner of the survey can click on it to view the participant results.

Below is the Powerpoint from my presentation to the class on Second Look: